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World of Warcraft Credit Card by Chan Joon
Less than a month after Electronic Arts announced a line of credit cards based on The Sims video game, the MMORPG market's reigning cash machine announced its own branded cards.
A new wave of e-currency has dawned upon us with the announcement from Blizzard that they are offering World of Warcraft themed Visa cards that turn real world spending into fake world game time. Blizzard Entertainment has teamed up with the First National Bank of Omaha to offer a Visa card for World of Warcraft players.
Gamers who use one of 13 "World of Warcraft" Visa cards each has a different character from the game like a blood elf, dwarf and paladin will receive a 1% credit on ever dollar purchased. This credit can be applied to the $14.95 monthly subscription fee that gamers pay to explore the world, or it can be used to purchase merchandise or in-game equipment.
So, if you want to rack up a lot of time, hand this to a big spender.MAKE magazine said we'd be seeing something like this a year ago, and it looks like they were right.
World of Warcraft has over 9 million users around the world playing this massively multiplayer game and this is a great way to tap into that market. There are rewards programs for just about everything out there, from gas to cash back, so videogame points makes sense. I expect to see other game companies jump into this new business opportunity assuming this one takes off. Just think of an Xbox 360 card that earned you Microsoft Points or a Wii card that earned you Wii Points. This can go well beyond MMO games, although Sony Online Entertainment certainly will take a long hard look at this, as its archrival Blizzard has opened a new revenue stream.
I foresee credit card companies and game makers rewarding their customers who spend money in the real world by giving virtual rewards in the near future. They will use gifts of virtual currency such as Blizzard's World of Warcraft gold and Second Life's Linden dollars.
About the Author
Peng Joon is an avid gamer and writes about
World of Warcraft strategy, tips and
guides (http://www.thewarcraftguide.com) on
http://www.thewarcraftguide.com
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